Paradigme Eau de Parfum de Prada
Paradigme, the new signature fragrance for men from Prada. A fragrance that breaks traditional notions with one simple question: What if there's another way? An invitation to dare, to experiment, and to discover new perspectives. Paradigme Eau de Parfum unites sophistication and avant-garde in an unexpectedly masculine amber-like, woody composition. The fragrance opens with the warm sensuality of amber woods, composed of Peru Balsam, benzoin resin, and powerful guaiac wood. At the heart lies an iconic green Bourbon geranium, this time reinvented with floral, rose-like facets that unfold upon a merging heart of Calabrian bergamot and airy musk accords that lift the entire composition.
Self-confidence is reinvented as curiosity, strength as subtlety, and success as the freedom to create your own paradigm. A different way to approach a perfume. A new perspective. A new way of thinking, acting, being. Paradigme is a raised anagram of Prada, a direct dialogue with our feminine icon: Paradox. A different way to compose a fragrance, Paradigme Eau de Parfum commemorates the traditional approach to perfume creation. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactory paradigm by reversing classic fragrance architecture. They created from the bottom up, following an inverted pyramid. A symbolic reflection of the iconic Prada triangle logo itself. The result is an avant-garde yet highly refined Amber Woody fragrance where enveloping warmth blends with invigorating freshness. The obsession behind this creation was daring – daring to challenge classicism and present a new model, more sensory and magnetic. Marie Salamagne, Master Perfumer.
Fragrance notes:
• Fragrance family: Amber, Woody
• Top note: Heart of Calabrian Bergamot
• Heart note: Bourbon Geranium
• Base notes: Amber Woods
• Available in a 50ml and 100ml bottle and a 150ml refill bottle
• Perfume for men
A new way to design a bottle. The Paradigme bottle immediately arouses curiosity. An architectural form of radical elegance, softened by rounded corners, and an avant-garde appearance thanks to the tactile, slanted Prada triangle. The bottle is lacquered in an intense and seductive color gradient from deep black to Prada green, the iconic color of the house. The outer packaging is engraved to reflect the brand's signature Saffiano leather, signed with a silver-colored Prada logo. When designing the Paradigme bottle, we drew inspiration from Prada’s rich perfume archive and sought ways to reinterpret that heritage through a contemporary lens. The green color surprises and immediately catches the eye, while the beveled edge of the inverted triangle adds a tangible, unexpected element that gives the shape a lively dimension. In this way, it is typical of Prada: unmistakably refined, yet with a touch of individuality. — Coralie Salem, Creative Director, Prada Beauty.
Prada Paradigme Eau de Parfum - Amber and woody fragrance for men - 50ml
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