Discover L'Eau Pure, the new colorful Eau de Parfum inspired by the poetic vision of Kenzo Takada, founder of la Maison: “Water has no color. That is why I wanted a colorful fragrance full of fruit, flowers, freshness, and happiness.
THE HARMONY OF CONTRASTS
L'Eau Pure, an Eau de Parfum for everyone, reveals itself as both fresh and intense, delicately pure and deeply contrasting. The heart of this creation is formed by the most powerful water molecule in perfumery, Aquozone®*, which releases crystalline notes with an exceptionally long-lasting fragrance. The invigorating freshness of mandarin and Italian lemon blends harmoniously with the soothing softness of Provençal white lavender. Enriched with musks and Australian sandalwood, L'Eau Pure reveals an enveloping, sensual depth.
OUR APPROACH TO A LAKE COMMITTED PERFUME
L'Eau Pure is designed to be the most committed fragrance possible. It is formulated with 91% ingredients of natural origin** and comes in a minimalist, refined bottle, a modern take on the purity of a drop of water. The refillable bottle is made entirely of glass***, 15% of which is recycled. The box is made of responsibly sourced paper and reflects KENZO Parfums' commitment to a more beautiful world.
OUR ACTION FOR THE OCEAN
Coral reefs cover less than 1% of the ocean surface, but harbor 25% of marine biodiversity. Coral reefs play a fundamental role in the health of the oceans, which produce 50% of the air we breathe. KENZO Parfums supports its Coral Gardeners ambassadors in their mission to restore coral reef ecosystems, particularly through the sale of L'Eau Pure. Together they work towards the same goal: giving color back to the ocean. You too can support them by adopting a coral at coralgardeners.org.
DIRECTIONS FOR USE
Spray L'Eau Pure generously on your skin and clothing and let yourself be enveloped by the cloud of fragrant drops.
*Aquozone® is a trademark of the dsm-firmenich group
**Complies with ISO 16128 standard
***Except for the insert.
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