PRODUCT NAME: For online: Liquid Matte Ultra-Comfort Transfer-proof Lipstick
Copy packaging key claims:
Beautiful for 8 hours
Transferproof
Comfortable
What it is/baseline:
The revolutionary, long-lasting liquid matte lipstick, now better than ever, with a new, vegan-friendly formula and an extensive range of colors for all skin tones (and occasions!). Expect vividly colored coverage after just one swipe. Now endlessly comfortable, without flaking, smudging, or staining. You’ll almost think you’re wearing nothing at all!
What it does:
The lipstick has been enriched with the same renowned ingredients and the Lip LOVE complex as the OG formula (antioxidants and an exclusive hydrating complex!). It now features the thinnest possible formula that keeps lips supple all day long! The feather-light and velvety lipstick dries (without a sticky feeling!) to a buttery, soft, and matte finish.
Wear it alone or with Huda Beauty's Lip Contour 2.0 for irresistible, pigmented lips that look effortlessly fantastic!
What else you need to know:
Vegan friendly
Face mask safe
The outer packaging is FSC-certified and recyclable
Looks good for 8 hours
Transfer safe
Face mask safe
Comfortable
Liquid Matte formula:
It is truly bursting with LOVE!
A combination of lycopene, olive oil, vitamins, and essential fatty acids (aka the perfect blend of moisturizing ingredients and antioxidants!). Together, they create that weightless feeling on the mouth, while keeping the lips soft and the color beautifully intense!
Shades:
SUGAR BOO
Pale Beige
Wear with Lip Contour 2.0 in Sandy Beige
WIFEY
Honey Beige
Wear with Lip Contour 2.0 in Honey Beige
BOMBSHELL
Pinky Nude
Wear with Lip Contour 2.0 in Pinky Brown
VENUS
Light Beige
Wear with Lip Contour 2.0 in Honey Beige
TRENDSETTER
Brown Nude
Wear with Lip Contour 2.0 in Terracotta or Warm Brown
DRAMA MAMA
Burnt Rich Brown
Wear with Lip Contour 2.0 in Rich Brown
BABY DOLL
Bright Pink
Wear with Lip Contour 2.0 in Muted Pink or Vivid Pink
MUSE
Muted Rose
Wear with Lip Contour 2.0 in Muted Pink
TROPHY WIFE
Rose Wood
Wear with Lip Contour 2.0 in Deep Rose
PERFECTIONIST
Light Pink Beige
Wear with Lip Contour 2.0 in Honey Beige
SWEET TALKER
Pink Brown
Wear with Lip Contour 2.0 in Pinky Brown
FIRST CLASS
Rich Pink Brown
Wear with Lip Contour 2.0 in Rich Brown
ICON
Rusty Pink
Wear with Lip Contour 2.0 in Rusty Pink
MISS AMERICA
Universal Red
Wear with Lip Contour 2.0 in Universal Red
FAMOUS
Deep Burgundy
Wear with Lip Contour 2.0 in Very Berry
SLAYTINA
Red Orange
Wear with Lip Contour 2.0 in Universal Red
Claims:
100% agrees that the product is easy to apply
100% agrees that the color is intense and fully covers the lips
100% agrees that the texture feels feather-light*
*Based on an independent test panel of 30 consumers.
Huda's inspiration: (if applicable)
I created this because I never found a liquid lipstick that offered me exactly what I needed. This formula is so light that it feels like you are wearing nothing at all. And yet, it gives you a transfer-proof finish that stays beautiful all day, in breathtaking shades. — Huda Kattan
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