The new episode in the signature Gucci Guilty adventure is resolutely aimed at the truly free-spirited man. In this campaign's new, powerful #ForeverGuilty, contemporary self-expression and a burning uninhibitedness resonate.
Gucci Guilty Pour Homme is an aromatic fougère and a member of the first fragrance family, now worn by a whole new generation of enthusiasts.
The hedonistic, decadent scent opens with a spicy pink pepper—a perfume ingredient linked to intense flavors—and is blended with invigorating Italian lemons.
At the heart, the non-conformist ideals of #ForeverGuilty coincide with an unconventional perfume design centered on orange blossom absolute, a scent traditionally used for women's perfumes and formerly known as a symbol of romance and innocence. A hint of white flowers and honey enriches the remaining heart notes of neroli and French lavender, with which none other than the archetypal seducer Casanova perfumed his love letters.
This modern interpretation of sensuality, mystery, and intrigue is completed by the patchouli component, which articulates itself around hints of leather, greenery, forest scents, and incense-like qualities. The masculine richness of cedarwood reinforces the undertone.
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