The Color Wow Dream Coat has an ultra-light formula that does not make hair greasy or heavy, unlike traditional oils and serums. The Dream Coat is activated by heat; when you blow-dry or straighten your hair, the micro-droplets form a protective layer that smooths the hair and serves as a raincoat for the hair. Colored hair easily absorbs water, causing it to become frizzy; hair treated with Dream Coat, on the other hand, repels water and will not absorb it. The water essentially sits on the hair and does not penetrate it, ensuring you no longer have to fear rainy days or hot parties.
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