The new HYDRA BEAUTY Micro Serum features advanced microfluidic technology for extraordinary hydration and a flood of sensoriality. This ultra-fresh serum, which for the first time contains two types of micro-spheres, helps strengthen the skin barrier for intense hydration, up to 24 hours after application (1). The skin is rebalanced, visibly plumper, and radiates freshness. The Micro Serum packaging features a new eco-friendly and sleek design (2). It is made from recycled plastic (3) and contains 50% fewer raw materials than before (4) for a carbon footprint that is twice as low (5). (1) Instrumental evaluation performed on 15 people. (2) Micro Serum bottle. (3) Primary packaging composed of 30% recycled plastic: cap made of 100% recycled PET, ring made of 30% recycled PET. (4) Study conducted on the two sizes of the Micro Serum (30 ml and 50 ml), compared to previous versions. (5) Life cycle analysis (LCA) performed exclusively on the 50 ml size. Impact on the climate change indicator was reduced by a factor of 2 over the entire product life cycle (packaging, excluding the paper leaflet or QR code, formula, processing, including production losses, distribution, and end of packaging life – excluding end of formula life and the use phase, as the product does not need to be disposed of or rinsed off).
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