Hero Eau De Toilette Burberry presents Hero, Riccardo Tisci's first fragrance for Burberry. A new masculine zeitgeist that explores Burberry's house values of duality and the power of the animal kingdom. A man seeking transformation and metamorphosis as an expression of modern heroism. Burberry's vision of modern heroism breaks through traditional stereotypes of masculinity and gives the man the strength and courage to transform, embrace his true self, and achieve extraordinary things. In the positive, heroic image of man and horse, both mirror each other's movements. They transcend their physical limits and transform into a mythical creature that symbolizes personal change.
A new man. A hero. Burberry Hero is mysterious and adventurous and embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Burberry Hero is an enchanting fragrance that combines strength and freshness, a symbol of the two sides of the modern man: power and sensitivity.
The fresh, bright, pronounced scent is illuminated by sparkling bergamot and invigorated by juniper and black pepper. Juniper is a classic ingredient for British perfumers. It lends the fragrance a dynamic freshness, deepened by a trio of warm cedarwood oils from three iconic mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia.
The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry fragrance – featuring the TB monogram in relief for the first time. Strong and modern, just like the fragrance contained within. The angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.
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